All-American Ads of the 70's [Anglais] [Turtleback] Auteur: Jim Heimann - ISBN:
382281265X - Langue: Français
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Zoom back in time to the 1970s ! See original print ads for cars, travel, technology, food, liquor, cigarettes, movies, appliances, furniture, defense, transportation, you name it - all digitally mastered to look as bright and colorful as they did on the day they first hit the newsstands.
REVUE All-American Ads of the Seventies adds another 702 pages to the 3418 pages in the first four books and only the Ads of the Twenties remains to be published. This latest book is really the weakest of the set though. As editor Jim Heimann explains in his intro, the Seventies print media lacked creative sparkle because television had captured most ad dollars. He also mentions the important point that in the Sixties ad art directors copied a lot of the really great creative stuff shown in the editorial pages of magazines and into the Seventies so much of this input had become everyday. Although he doesn't mention it I think another reason so many of these ads look bland is because they are just not old enough, they have not quite gained a nostalgic or curiosity value.
Still there are some fascinating pages to enjoy, I liked the chapter on Consumer Products with ads for Sony Betamax, Electrophonic turntables, Advent VideoBeam television, Pioneer tape decks, Polaroid Sonar camera, Honeywell slide projector and an IBM Electronic 75 typewriter. All gone to that electronic dustbin in the sky. I thought the classiest ads were in the Business & Industry chapter, some really creative photography and design.
If you lived through the decade you'll find some memory joggers here. As with the four previous books the production is excellent, all the ads have been carefully copied from the originals and no screen clash.
Par Robin Benson
- Publié sur Amazon.com
All American Ads of the 70s Jim Heimann Audible Download Audio Books BeautyBar com Prestige Beauty Delivered Book Depository Books With Free Delivery Worldwide All American Ads of the 80 39 s Midi S or download a FREE Kindle As with 39 All American Ads 70s 39 I thought the best designed stuff was in the Business and Book information and reviews for ISBN 9783822812655 All American Ads Of The 70s by Jim Heimann ISBN Search OpenISBN ISBN Download Data provided by OpenISBN Read the book All American Ads Of The 70s by Jim Heimann online or Preview the book service provided by Openisbn Project eBookDB Download free ebooks All American Ads of the 70s
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